Finalist in the New Zealand Best Awards 2013
Gold Winner in the New Zealand Print in Pride Awards 2013
When it comes to sex, there simply is not a range of personal lubricant products available that is organic and discreet. The current products have nasty chemicals, funny flavours, cheap packaging and a distinct lack of appreciation of the sensitive world downunder.
Bonk Lube is a unique range of certified organic lubricants. The idea behind Bonk Lube was to develop a lubricant that was organic, sophisticated, gender-neutral and playful.
The starting point to achieving this goal through the packaging was conveying a simple message focusing on organic material to emphasize the key organic ingredients. Combined with clean lines, sensual shapes and intertwining the male and female symbol to portray a neutral design.
With a minimal color palette, the two products stand apart by its own color tone, blue relating to water based and yellow relating to oil based.
The Bonk Lube packaging and brand design conveys a fresh approach with a quirky touch, clean shapes, subtle wording, tactically engaging and overall a tasteful approach communicating the unique benefits of Bonk Lube.
This design amplifies the company tagline: Bonk, its only natural...